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Gorgeous, Green Water Filter by Soma

Water filter jugs are commonplace in most households nowadays, with the best known brand being Brita. Over the years, brands have redesigned these jugs to make them more appealing, slimmer, convenient yet there’s still something about them that makes them look clunky and rather ugly still.

Soma, a design collective based in San Francisco have designed a gorgeous glass carafe which comes with a 100% compostable water filter. It had pledged a backing of $100,000 on Kickstarter for them to realise their dream project and they’ve easily smashed this goal with well over $106,000 funded already and still 25 days remaining.

soma-water-filter-jug

The Soma water filter has been designed with the principles of Dieter Ram in mind, which Ram stated, “My aim is to omit everything superfluous so that the essential is shown to the best possible advantage.”

Source http://www.treehugger.com/sustainable-product-design/soma-reinvents-water-filter.html