We originally created an infographic titled How to Organise your Wardrobe. After having spoken to some of our American audiences, it suddenly dawned on us that the US have their own way of describing that piece of furniture where one keeps all their handbags and gladrags.
In response, we changed the infographic title to â€˜How to Organize Your Closet’ to appeal to our American audiences too.
Lesson learnt:- It’s vital to think of your target audience and their needs and wishes. Some may say, ah tomato tomahto ‘ but it is important to the overall success of the infographic. Now we have two infographics with the same content and imagery, just different spellings for both UK and US.