According to Search Engine Watch, mobile internet usage is predicted to overtake desktop internet usage in the near future. It is also claimed that 67% of internet users are more likely to purchase from a website that is mobile-friendly.
Despite this, the gambling industry has been extremely slow on the uptake in catching on to the opportunities available for those with a strong mobile offering. Bucking the trend is Gala Casino, who have recently launched a new mobile web app, built in HTML5. As a result, the experience is a more straightforward navigation and much faster load times.
Recognised for this launch, Gala were shortlisted by the gaming industry expert eGaming Review for its 2014 awards for the â€˜Innovation in Mobile and Tablet’ category.
With many benefits of building in HTML5, one of the most significant is that it allows for better graphical stability and speed than you get with Flash games. The overall user experience is also enhanced by the responsive design, which means the app will adjust according to whatever device it is being played on.
Gala’s new 2.3 version gives players a brand new mobile experience with fantastic performance enhancements that has made the app much faster to use. With the help of customer feedback, Gala have improved their offering, which now sports high quality graphics and new games for players to enjoy.
The Casino Director at Gala, Kasper Trier, said:
â€œMobile gaming is absolutely at the top of our agenda this year. We wanted to make Gala’s app across mobile and tablet the best in the industry so we took previous feedback on board and have built in even more features so that users can find their favourite games quicker. By building the apps in HTML5, we’re now able to offer a super quick performance both on mobile and tablet, setting us apart from other gaming brandsâ€.
The best games to play on the Gala app include Cleopatra, Fantastic 4, Iron Man 2 & 3, Casino Hold’em and Desert Treasure, but the app has tons of other games to keep everyone occupied too. Mobile sites are easy to navigate and can be used on the go, highlighting the two main reasons why they have become so popular in recent years. HTML5 websites have a bright future ahead as it seems more and more people are opting for mobile sites over traditional desktops. Â